These are 100% Vegetarian for Kids & Adults they do taste good. Everyone has different opinions these do look like bear shapes to me. I have to take 2 as I have an illness and my doc prescribed me 2000 iu of vitamin D. This is a very nice sized bottle and has lasted me a while. My son has tried these as well and he loves the taste of them so I keep them put up so he cant get them as he only needs 1 a day. I know for a fact that these are very good quality because I have my blood taken every 2 to 3 months sometimes sooner if my lupus is flaring. My doctor said my vitamin D is doing a lot better so that is great. You get 120 gummies in this bottle vitamin d always cost around 5 to 10 and they don't even come in those bottles so this is a great deal. I will be buying more of these I can tell you that these vitamins are great quality and that they do taste great and leave no after taste what so ever. These have never made me sick to my stomach either I really recommend these vitamins especially if you have a picky kid my son is picky as can be and he loves them.